The Who, What's And Wherefore's!

Some Questions You Might Want Answering......

Frequently Asked Questions

Who Exactly Are Andy Hanselman Consulting?

We’re a small consultancy business based in Sheffield in the UK! We’re lead by a husband and wife team, Andy Hanselman and Jill White and are passionate about helping businesses and individuals improve their competitiveness. We do that by helping them ‘Think in 3D!’That means being Dramatically and Demonstrably Different!


  • Continually research and explore how winning businesses succeed

  • Share our learning by speaking at conferences, seminars and company and industry events

  • Run workshops and training programmes to help make it work

  • Provide consultancy and support to help embed it in businesses

  • Enjoy sharing ideas, tools and techniques that offer real solutions to today’s business challenges

We're supported in our office by Lucy so if you contact us, and we're not around, she'll be on hand to help you out!

What's Your Experience?

We’ve been doing this stuff for nearly 25 years now! We research, speak about, write about and work with high performing businesses that are winning in today’s ever increasing competitive marketplaces. From fast growing entrepreneurial businesses to large multi-national companies, we work with business leaders and their people to help them ‘Think in 3D‘!

We both originally spent 6 years helping develop a successful training and consultancy business for someone else! We then founded our own consultancy, Hallmarks Business Development in 1995.

We subsequently sold that business to the management team freeing us up to concentrate more on the stuff we love doing – researching, writing, speaking and training which we’ve been doing successfully for the last 10 years.

We love sharing ideas! Clients tell us they like our engaging, humorous, and down to earth approach which deals with the real issues that businesses face in these times of increased competition, tighter resources, massive customer choice and ever increasing transparency – No ‘academic theories’, ‘magical answers’ (are there any?) or ‘pie in the sky ideas’, but, pragmatic, practical and stimulating stuff that people can actually use!

How Can I Find Out More About Andy Hanselman Consulting?

You can visit our website – imaginatively titled – there you’ll see what we get up to, who we do it for and with, and how we do it! Alternatively, email us with a specific question if you prefer!

What’s All This ‘3D Thinking’ Stuff About?

We are in a world of evermore competitive and crowded marketplaces, massive customer choice, increasing customer expectations, greater transparency and interconnectivity, and the massively rising influence of word of mouth and ‘word of mouse’!

How are the best businesses, not only surviving, but thriving, in this fast paced world? Well, our research suggests that they ‘Think in 3D‘ – that means they are ‘Dramatically and Demonstrably Different‘!

Throughout our 25 plus years of researching, working with, and learning from successful forward thinking businesses and their leaders, we have identified 7 common characteristics of those ‘remarkable’ 3D businesses. It’s not a list of do’s and don’ts but a model for successful business development.

How Can I Find Out More About The 7 Characteristics?

You can find out a bit more about how 3D businesses create, develop and Demonstrate their ‘Dramatic Difference  by downloading our free e-book:

The 7 Characteristics Of 3D Businesses!

Download It Here! 

Why Online?

Well, it’s the future! Seriously, we use this stuff in everything we do, but we can only be in one place at a time! This online diagnostic tool is a way of us ‘sharing the love’ and allowing as many business leaders and entrepreneurs as possible to see how they measure up in the comfort of their own home, office, plane, train or park bench!

How Realistic Is The 3DDiagnostic?

A lot of that is down to you! Answer it honestly and we can assure you you’ll get a realistic assessment. The report will show how you measure up against the 7 Characteristics of 3D Businesses and highlight your strengths and weaknesses based on your rating. Crucially, it will provide you with some guidelines and ideas to help get you 'thinking in 3D'!


What Will You Do With My 3DDiagnostic Report?

We’ll store it! That’s it! WE will NOT pass your information, details or data to anyone else we assure you.

How Can I Get In Touch?

Simply email us, and we'll get back to you as soon as we can - whether it's questions, suggestions, ideas and success stories, we want to hear from you!

The address you need is:



What Should I Do With My 3DDiagnostic Report?

That’s completely up to you! Hopefully, you’ll read it, highlight the key areas for action and DO SOMETHING! We’re currently developing a resource website that will provide you with resources, videos, toolkits, templates and links to help you make this stuff work.

You might also want to share it with colleagues – why not get them to do their own 3DDiagnosis? Compare and contrast results and use the reports as basis for discussion, development and yes, doing something!