Andy Hanselmans 3D Diagnostic Tool - An interactive diagnostic tool that helps you identify the steps you and your business needs to take to get ahead of your competitors by being Dramatically and Demonstrably Different!
IS YOUR BUSINESS

Dramatically and Demonstrably Different?

Learn about the 7 Characteristics
Andy Hanselmans 3D Diagnostic Tool - An interactive diagnostic tool that helps you identify the steps you and your business needs to take to get ahead of your competitors by being Dramatically and Demonstrably Different! Arrow Down Image.

The 3D Diagnostic Tool is...

An interactive diagnostic tool that helps you identify the steps you and your business needs to take to get ahead of your competitors by being Dramatically and Demonstrably Different!

Please click on the Icons below to learn more about the 7 characteristics of 3D Business

Characteristic #1: Get That Vision Thing!
Establish a clear vision that ‘inspires, engages and motivates’ everyone in the business – a meaningful picture of the future that creates focus, direction, passion and commitment. Develop committed, motivated and effective people at every level by proactively getting ‘buy in’ to that vision.

Establish A Vision!

A picture of the future that 'stimulates, excites and inspires'

Get 'Buy In' And Engage Your People

Ensure everyone buys into your vision 

Work 'ON' not 'IN'!

Create time to think and work 'strategically'

Drive Things Forward

Create 'committed, motivated and effective people'

Characteristic #2: Think in 3D!
Recognise that ‘same as sucks’ and strive to do stuff that makes you ‘stand out from the crowd’. That’s ‘Thinking in 3D’! A ‘Dramatic Difference’ is “an unmatchable ‘bundle’ of products, services, skills, methods and practices that differentiate a business from its competitors”. It’s stuff that your competitors aren’t doing – even better, it’s stuff that your competitors can’t do!

Choose 'Em Or Lose 'Em!

Focus on the customers you want to work with!

Establish a 'Dramatic Difference'

An 'unmatchable bundle of things' that differentiates you

Demonstrate that 'Dramatic Difference'

Consistently reinforce it in everything that you do

Make Sure You're Getting Enough!

Have business generation processes that deliver!

Characteristic #3: Create ‘Delighted’ and Devoted’ Customers!
Strive to ‘Delight’ your customers which means ‘exceeding’ their expectations. Build on this to create ‘devoted’ customers who have high expectations and consistently receive a great experience (‘great’ as defined by the customers, not the business!)

Be Easy To Buy From

Always be ‘easy to do business with’ - online and offline!  

Create 'Delighted' Customers!

 Exceed your customers’ expectations

From 'Delighted' To 'Devoted'!

Deliver 'remarkable' customer experiences consistently

Deal With Disappointment!

Spot and deal with unhappy customers

Characteristic #4: Forget CRM – Think MCR! Maximise Customer Relationships!
Maximising Customer Relationships is all about ‘proactively developing relationships that give the best to and get the best from the customers that you want’. Engage with your customers, create ‘dialogue’ and pro-actively maximising opportunities with them.

Get Focused!

Maximise relationships with the customers you want

Create 'Dialogue Not Diatribes'

Engage with customers in ways that work for them

Maximise Opportunities

Create high levels of repeat business and referrals 

Leverage Relationships

Proactively maximise referrals and recommendations

Characteristic #5: Build An UBER Culture!
‘Culture’ is 'the way we do things around here' and in 3D businesses it creates real competitive advantage. Ensure that: everyone Understands the culture you want, what’s expected of the them and consistently behaves in line with that culture; your systems and processes are Built to reinforce and support that culture; your people are Encouraged, Enabled and Empowered to live it; and you Reward and Recognise those that do.

Understanding

Get Understanding of the ‘culture’ you want

Build Systems And Processes

Build systems and processes to reinforce that culture

Empower, Engage And Educate

Support and Empower your people to 'deliver'... consistently

Reward And Recognise

Reward and Recognise those who consistently live it

Characteristic #6: KeeP In Control!
Ensure that people who need it, get the information they need, when they need it, and in a format they understand, and it starts with you! Establish and use Key Performance Indicators to lead and drive your business. Establish a clear 'profit focus' and ensure everyone understands what profit is, where it comes from and how it can be improved.

Establish KPI's

Establish KPI's that help monitor and drive performance

Maximise Information

Share meaningful information to maximise performance

Profit Focus

Get everyone profit focused 

Routes To Profit

Develop clear routes to maximise profitability

Characteristic #7: InnovatiON!
Recognise that Developing your Dramatic Difference is an ongoing process, and consistently build on what you’ve got. Know that ‘standing still’ actually means ‘going backwards’, so drive and develop your Dramatic Difference continuously. It’s all about Innovation, which is 'the successful exploitation of new ideas'.

Leadership

Set targets for 'the successful exploitation of new ideas'

Systems And Processes

Create processes to generate and develop ideas

Climate

Get and keep innovation on the agenda!

Implementation

Ensure you exploit the ideas created